A little about us

Independent
by nature.

An Indonesian company.
A curiosity that travels everywhere.

01 / What brings us here

Useful software.
Thoughtfully made.

We’re Ashter Labs, an independent technology company based in Indonesia. We’re building a portfolio of software products that we develop, own, and operate ourselves — across applications, digital experiences, and AI infrastructure.

Our work starts with everyday questions. Could this be simpler? Could it feel more natural? Could a small tool make someone’s day a little better?

We explore those questions through experimentation, careful design, and hands-on development. From mobile and web applications to AI inference, we follow ideas across platforms. We’re building for people around the world.

DUID brings that approach to money management, with everyday expense capture, receipt exploration, and spending insights. It’s one part of a growing portfolio, with more ideas on the workbench.

Explore our products ↗
02 / How we think

A few things
we come back to.

01

Useful comes first.

Start with a real need. Make something that earns its place in someone’s day.

02

Keep it considered.

The details matter. So does knowing what to leave out.

03

Stay curious.

Try things. Ask better questions. Let what we learn shape what we build.

Based in Indonesia. Building for everywhere.

PT Ashter Labs Indonesia
Independent · Bootstrapped · Product-led